Permutive Status Page

Jun 4, 2026 · resolved Jun 5

This incident has been resolved. Audience and Campaign Insights are fully operational and performing normally. Summary: On the afternoon of 4 June, some customers experienced errors and missing data when loading Audience and Campaign Insights over a period of roughly a few hours. The issue was caused by a surge of unusually heavy reporting queries — combined with a backfill of data — which triggered the reporting system's built-in load safeguards and caused some Insights queries to time out. This affected the Insights reporting layer only. Data collection, cohort building, and campaign activation and delivery were not impacted, and no data was lost. Resolution: We applied fixes to our reporting infrastructure on the evening of 4 June, which restored normal performance, and we have confirmed Insights is loading correctly across customers. Next steps: Our investigation identified inefficiencies in how some reporting data is indexed, which made certain queries more expensive than expected. We will be making improvements to the reporting system's data structure and storage over the coming weeks to make it more resilient and prevent recurrence. We apologise for the disruption and thank you for your patience.

Apr 17, 2026 · resolved Apr 20

The fix has been fully rolled out, and segment metadata delivery to streaming Routing BigQuery destinations has been confirmed as restored. All affected destinations are operating normally. A tested backfill solution for segment metadata remains available — please contact support@permutive.com if you would like us to restore segment metadata for the affected period. Thank you for your patience throughout this incident.

Apr 7, 2026 · resolved Apr 8

This incident has been resolved.

Mar 3, 2026 · resolved Mar 3

This incident has been resolved and all impacted services are fully operational: Planning Cohort Sizes AI Recommendations (Optimisation) Dashboard

Feb 25, 2026 · resolved Mar 2

All affected services are now fully operational: Audience Imports Ingestion Batch Routing Insights Event Metrics in Dashboard Server-Side Activations Client-side segmentation and activation operated normally throughout the incident. No data was lost. We appreciate your patience.